How To Get your Business Ready for the Holiday Shopping Season 2018
‘IT’S THE MOST VALUABLE TIME OF THE YEAR’ (FOR INSIGHTS) With consumers reveling in summers delight, the winter holidays have yet to register on their radar. For merchants, this is an ideal time to begin preparations for the busiest shopping season of the year. According to Adobe Analytics, according to 2017 holiday season set a high-water mark: “Online shopping sales hit a record $108.2 billion this holiday season, a 14.7 percent increase from last year.” It’s also no secret mobile devices are playing a significant role in driving these record-breaking numbers. Adobe reports that in 2017, “Mobile shopping totaled $35.9 billion, 33.1 percent of the total $108.2 billion generated.” THE HOLIDAY SEASON GROWS BUSINESSES. PREPARE YOUR BRAND TO REAP THE BENEFITS. According to U.S. Census Bureau “Sales dropped off 19.9 percent in Q1 2018 from Q4 2017”, making your pre-holiday infrastructure investment even more of a worthwhile investment. Meeting and excee...